Fonts

I experimented with some fonts on Photoshop to see what possible fonts there are which I can use for my print advert and digipak.

Colour Palettes

Possible colour combinations which I could use for my digipak.

Print Work Ideas

The ideas I have for my print work so far are -

• For the front cover I may have a shot of the band. This is because the majority of the digipaks I have researched have the band somewhere on the print work. The colour of the band may be in a monochrome effect. The band will have a direct mode of address towards the audience. This is because I think having a direct mode of address may draw the audience in to the digipak,
• On the back of the digipak I will have another band shot. But this time the band will be concentrating on their instruments with a indirect mode of address. This may portray that the band are passionate about their music and work hard on their work which suits the target audience. The track list will possibly be on the left hand side of the cover and the bar code, record label and additional information will be put at the bottom of the cover (depending on what photo I get). 
• For the shots I want the band members to be wearing non branded clothing just like the target audience would. I also would want them to seem rebellious to suit the indie rock vibe.

• For the inside of the digipak I want the theme to relate to the music video. I'm thinking of having the tree (which is seen at the end of the video) included. At the moment I'm thinking of having the panels in a black and white effect and the CD in colour to represent where the album comes to life or vice versa. 

Digipak/Album Analysis - Arctic Monkeys: Whatever People Say I Am, That's What I'm Not

Digipak/Album Analysis - The Kooks: Inside In Inside Out

Rough Cut and Audience Feedback

Audience Feedback -
We showed our rough cut of our music video to a couple of people from our target audience. We collected our responses by getting them to write their answers down on post-it-notes.

Questions:

1. What target audience do you think the video would appeal to?
2. Can you describe what's happening in the narrative?
3. Is there enough lip singing?
4. Do you think there's a variety of shot types and camera work used?
5. Would you say the mise-en-scene is appropriate (for the Indie rock genre)? e.g. Locations and costumes
6. What are your thoughts on the ending? 16-25 is our target audience, does this ending seem too explicit for this age range?

Answers:

Overall, the feedback we gathered state that we need to include more close up shots of Calum to create more of a star image. In addition to this we need to show more lip syncing and instruments being played. This is key invention for the Indie Rock genre which our video lacks at the moment. Another element which the target audience pointed out is that the scenes that were filmed in the dark need to be brightened up.